New York based Filmmaker
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American Crew | "Your Girl"

 

Leaned into my inner small-town dad for this crisp spot for American Crew last month. Fun fact: the director's cut (above) matches roughly 90% of the storyboards, but what aired is *very* different. Just goes to show you, sometimes priorities shift and clients set different goals when the time comes. Glad we played it safe and on the day and did a little improv, added an extra shot or two, and switched up the blocking between takes - those choices made it to air!

Client: American Crew (Revlon) | Agency: Terry&Sandy | Director: Casey Stein