Coors Light, in collaboration with OUT Magazine, wanted to make a web-series about six entrepreneurs forging their own path in New York City. Jerome Lamaar, a fashion designer, is more of a peacock than a human. His big presence, colorful designs and playful attitude were all intoxicating, and we wanted to make a spot that really captured that, while also paying homage to the diverse and historically significant borough he grew up in: The Bronx.
Client: Coors Light | Agency: Publicis Groupe | Director: Casey Stein | Producers: Liz Gardner | Editor: Joan Educate | Director of Photography: Nathan Podshadley | B Cam: Tyler Haft & Jack Newton | Assistant Camera: Jack Newton | Field Mixing: Julian Cahill | Music by: Nick Chuba and Matt Cohen | HMU: Michael Chua | Colorist: Jenny Montgomery | Sound Designer: Bobb Barito
